This single customer view of the data empowers rich analytics and enhances marketing performance.Ĭross Commerce Media USA n/a CCM’s cross-media platform transforms passive media channels into active and measurable engagement opportunities.
#POSTIE VS PEBBLEPOST OFFLINE#
iJento's powerful customer intelligence platform enables enterprises to combine detailed visitor and customer data from both digital and offline sources into an open, industry-standard data platform. IJento United Kingdom Private iJento's mission is to help marketers turn fragmented data into unified, actionable customer intelligence that accelerates their business. Companies as Zalando,, Sportscheck, Performance Media, Mister Spex and are relying on metrigo’s managed DSP services for efficient and targeted real time display advertising.The company was founded in 2011. The metrigo platform provides direct access to leading inventory marketplaces in Europa such as Appnexus, Rubicon, PubMatic, Improve Digital and Doubleclick AdExchange, and additionally to premium traffic from top AGOF publishers. It allows its customers to reach quantitative conversion and reach objectives via display advertising, with a focus on prospecting. metrigo’s proprietary Demand Side Platform (DSP) includes Data Management, Real Time Bidding and Ad Serving. Metrigo Germany Private metrigo provides custom-made, innovative and data-driven solutions for direct response driven display advertising campaigns. PebblePost™ is a venture-backed company based in NYC and San Francisco. Our patent pending digital-to-direct mail platform integrates segmentation, campaign management, advanced targeting, production, analytics and optimization.
We use real-time online interest and intent data to send meaningful mail that influences at-home purchase decisions and drives conversions across all purchase channels. Pebble Post USA Private PebblePost created Programmatic Direct Mail™ to convert shoppers into buyers with meaningful mail. Postie helps digital marketers and advertisers apply machine learning and quant marketing to the biggest traditional offline channel, in a familiar and easy-to-use platform, making direct mail truly controlled from inception to attribution for the first time ever. Postie offers prospecting, retargeting, and CRM tools together in one centralized platform, so that direct mail campaigns can be deployed, managed, and measured in real-time, in minutes. Postie has raised $3.5 million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).Postie is the only tech and data platform making direct mail behave like a digital channel. “It’s now possible to open up a whole new scalable media channel by leveraging the same data driven insights and quantitative approach as digital.”Īccording to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.
“A highly targeted physical piece of mail, especially in today’s ephemeral world, elicits an emotional response that goes above and beyond what is possible online,” says Fink, in a statement.
Where once Fink focused on reaching the widest possible audience with a viral message that could cut through the noise of online advertising, the scale of his messaging is now much smaller, even if the scope of the market he’s trying to capture remains just as vast. Neddenriep served as the chief technology officer for Science - a role he’s continuing at Postie.
The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early-stage investor, Science. At the early-stage investment firm, Fink said he was responsible for marketing activities for companies including Dollar Shave Club, DogVacay, SpringRole, Wishbone and Hello Society over the six years he worked at the company. Using the service, customers can access demographic, interest and behavioral data of more than 320 million people can use retargeting to provide direct mail campaigns and integrate with existing customer relationship management tools. Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours, and what the company boasts is the equivalent of online ad-targeting. Unilever buys Dollar Shave Club for reported $1B value
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